This document provides detailed technical details on Icareus Addressable TV Formats, +Activations and Creatives
Formats are: SwitchIn, ActiveAd, VideoSwap and Promote
+Activations are: Long-form video, Coupon, 1Pager and Microsite
Creatives: Leaderboard, Medium Rectangle, L-Banner, Video
For additional information please do not hesitate to contact us!
updated: 30.05.2019
Icareus Playout CS is a professional and world leading DSM-CC Object and Data Carousel server, used by the largest TV operators and broadcasters in the world. The Icareus Playout CS Carousel provides a complete solution to broadcast any type of Interactive TV application and data services as well as synchronise them with TV programs.
For additional information please do not hesitate to contact us!
Presentation version: 20200214
A general presentation on Icareus HbbTV (Hybrid Broadcast Broadband TV) product, solution and application offering.
For additional information please do not hesitate to contact us!
Presentation version 31.10.2018
This is a general presentation on Icareus Addressable TV Solution for TV operators, broadcaster.
Personalising TV advertising, or Addressable TV offers a publisher side platform to address the personalisation and programmatic paradigms in TV advertising.
Presentation version 9.9.2019.
